Portfolio
Selected writing projects
A curated selection of writing work in SEO, content strategy, creative narrative writing, and storytelling, focused on clarity, voice, and meaningful reader impact.
SEO Case Study Simulation
For GreenPath Accounting, a small business accounting firm in Denver, I conducted a full SEO audit and content optimization of the homepage and service pages. The original site lacked keyword targeting, local SEO signals, clear headers, detailed service descriptions, and conversion-focused CTAs. I performed keyword research, restructured the content with a clear H1/H2 hierarchy, added FAQ sections, and optimized CTAs to align with user intent. These changes were designed to improve local search visibility, drive qualified traffic, enhance user engagement, and increase consultation bookings.
Optimizing GreenPath Accounting’s homepage and service pages improved local search visibility, targeted high-intent keywords, enhanced user engagement, and created clear conversion paths to drive more consultation bookings.
Languages: English
Read moreSnack the change - Brand Storytelling
This storytelling shows how mindful food choices impact both personal health and the planet. It introduces Crunchy Boost, a sustainable, nutrient-packed chickpea snack, highlighting flavor, texture, and the brand’s commitment to responsibility. Choosing it becomes a small, meaningful act that nourishes the body and supports a better future.
A brand storytelling piece demonstrating the ability to craft engaging narratives for food products, connecting audience emotions to brand values, highlighting sustainability, natural ingredients, and health-conscious benefits.
Languages: English
Read moreWhere the Wind Leads - Narrative skill challenge
A storytelling exercise that transforms five seemingly unrelated words into a cohesive and engaging narrative. The goal is to showcase creativity, precision, and the ability to connect ideas and emotions, crafting stories that resonate with readers.
This exercise demonstrates my ability to craft immersive narratives that guide readers through tension, emotion, and resolution. From building an oppressive urban setting to a vivid, sensory-rich climax in the countryside, the story showcases skill in pacing, imagery, character development, and emotional impact — essential elements in compelling storytelling
Languages: English
Read moreThe Assassin of Ebonmere
A dark fantasy creative writing piece set in Ebonmere, following a morally complex assassin through survival and identity conflict in a high-stakes world.
Demonstrated strong narrative voice, atmospheric worldbuilding, and character-driven storytelling suitable for portfolio presentation in long-form creative fiction.
Languages: English
Read moreReady SEO Content / Digital Copy
Created a comprehensive, fully structured blog post exploring the advantages of using event management software for hybrid events.
Delivered a polished, ready-to-publish blog post on hybrid event management, featuring structured headings, FAQs, and a conclusion. Demonstrates strong content organization, logical flow, engaging narrative, and keyword research to enhance search visibility.
Languages: English
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